All Marketing articles – Page 9
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News briefs
Starting with the autumn 2019 selling season, all of Safilo's...
Starting with the autumn 2019 selling season, all of Safilo's point-of-purchase marketing material, namely counter cards or show cards, will be certified by the Forest Stewardship Council. FSC certification ensures that items come from responsibly managed forests. Safilo added that it is working with its vendor partners to evaluate additional ...
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News briefs
Kering Eyewear has launched the second edition of a global...
Kering Eyewear has launched the second edition of a global travel retail campaign for Gucci Eyewear, which is specifically aimed at travelers. The campaign runs from May until September in the major Travel Retail sales points of Gucci Eyewear. Realized exclusively for the duty-free retail segment, it advertises a sunglass ...
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News briefs
Rupp + Hubrach, the German lens laboratory controlled by Essilor, has...
Rupp + Hubrach, the German lens laboratory controlled by Essilor, has won the German Brand Award 2019 in the “excellent brands – trade, retail & e-commerce” category for a marketing campaign that it launched for its so-called “SiiA” progressive lenses. The German Brand Award is organized by the German Design Council ...
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News briefs
Kering Eyewear and Roberto Vedovotto, its founder, president and chief...
Kering Eyewear and Roberto Vedovotto, its founder, president and chief executive, have been recognized by the Accessories Council with the Business Visionary Award. The award ceremony was held at Cipriani in New York on June 10. Kering Eyewear is a division of Kering. The ACE awards were created in 1997 ...
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News briefs
The Center for Leadership and Values in Society at the...
The Center for Leadership and Values in Society at the University of St. Gallen and Dr. Arend Oetker, chair of business psychology and leadership at the HHL Leipzig Graduate School of Management, have ranked Carl Zeiss first among German companies for its public service in this year's Public Value Atlas. ...
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News briefs
Police, the lifestyle brand of De Rigo Vision, has signed...
Police, the lifestyle brand of De Rigo Vision, has signed a sponsorship agreement to become the official supplier of the Mercedes-AMG Petronas Motorsport team in the Formula 1 races. The staff of the Mercedes team, including the drivers, will wear Police optical frames and sunglasses. Police has also announced the ...
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Morel has won the “Award d'Excellence,” the most prestigious among...
Morel has won the “Award d'Excellence,” the most prestigious among the international communication awards launched at Silmo 2018, which honor the most creative marketing and communication campaigns. Earlier this year, the French eyewear firm had been awarded a Trophée de la Communication, a national communication award in France.
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News briefs
Krys is once again the favorite optical shop in France,...
Krys is once again the favorite optical shop in France, or so says a survey conducted by EY-Parthenon, a strategy consultancy related to Ernst & Young, the professional-services multinational headquartered in London. The firm polled about 7,000 consumers online, asking them to choose the best of 250 brands in 17 ...
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News briefs
Varilux, Essilor's brand of corrective lenses, is celebrating its 60th...
Varilux, Essilor's brand of corrective lenses, is celebrating its 60th anniversary. Some 680 million Varilux lenses have been sold since Bernard Maitenaz developed and launched the technology in 1959.
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News briefs
The Vision Council has won Gold in the 2019 Bulldog...
The Vision Council has won Gold in the 2019 Bulldog PR Awards for its National Sunglasses Day campaign, in the Best Viral Campaign category. The Bulldog PR Awards honor public relations and communications campaigns from the previous year through 40 categories. The Best Viral Campaign category recognizes a campaign for ...
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News briefs
Rupp + Hubrach, the German lens laboratory controlled by Essilor,...
Rupp + Hubrach, the German lens laboratory controlled by Essilor, recently launched a new corporate design, including a new logo and the slogan “Brillenglas #innovativ.” In addition, the company started new print and online marketing campaigns this month and redesigned its website.
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News briefs
For the United Nations' fifth annual Road Safety Week, Essilor and...
For the United Nations' fifth annual Road Safety Week, Essilor and Groupe Renault have signed a two-year memorandum of understanding, pledging to raise the public's awareness the importance of good vision for driving and to work on technologies designed to improve it. Among other things, they will be conducting awareness campaigns ...
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News briefs
The Afflelou group will sponsor another major French football team,...
The Afflelou group will sponsor another major French football team, AS Saint-Etienne, starting with the current 2018-2019 season and until 2021. The group's logo will be on the players' shorts until the end of the 2018-2019 season. For the following two seasons, it will also appear on the back of ...
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News briefs
Alain Afflelou Acousticien, the hearing-aid division of the French eyewear...
Alain Afflelou Acousticien, the hearing-aid division of the French eyewear retailer Alain Afflelou, is sponsoring the second edition of the French Formula 1 (F1) National Roadshow as an official partner. The Roadshow allows people across France to experience the thrill of F1 cars outside the racetracks. The series of events, ...
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News briefs
On May 23, the College of Optometry at the State University...
On May 23, the College of Optometry at the State University of New York (SUNY) will be conferring honorary degrees on Hubert Sagnières, chairman and chief executive of the Essilor International group and executive vice chairman of EssilorLuxottica, and Donald Hood, professor of psychology and professor of ophthalmic science at Columbia University. Sagnières, who ...
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News briefs
Krys is reviving it's “Avant j'étais…mais ça c'était avant” (“Once...
Krys is reviving it's “Avant j'étais…mais ça c'était avant” (“Once I was…but that was before”) ad campaign to support its Jours Krys (Krys Days) promotion. From March 21 to May 21, the French optical retailer is allowing customers to choose name-brand frames for their second pair of glasses. Through the ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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News briefs
In a return to the sports world, the French Alain...
In a return to the sports world, the French Alain Afflelou group has become the official sponsor of AS Monaco, the League 1 football club, for the 2019/2020 season. The retailer's logo has already made its debut on the club's jerseys, appearing during its match on March 9 against FC ...
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News briefs
Fedon, the century-old Italian maker of cases for eyeglasses and...
Fedon, the century-old Italian maker of cases for eyeglasses and other accessories, has developed a program for opticians based in and outside of Italy to instruct customers on how best to care for their eyeglass lenses. It's a sort of graphic instruction manual explaining in five frames that lenses are ...
