All Marketing articles – Page 8
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News briefs
Otis signs American surfer as brand ambassador
Otis Eyewear’s latest brand ambassador is Eric Geiselman, the American surfer, skateboarder, fisherman and musician. Geiselman will be creating content for the Austrailian brand around his life as a traveling surfer and musician.
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News briefs
A new register for historic trademarks in Italy
A special register for “historic trademarks of national interest” has been created in Italy. Registration in the new inventory is open to trademarks that have been registered for at least 50 years. For an unregistered trademark, the applicant must prove that the trademark has been in continuous use for at ...
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News briefs
Essilor donates to the UN Road Safety Fund
Essilor announced that, as of May 5, it has become an official donor to the United Nations Road Safety Fund through a $200,000 contribution in cash. This communication comes after the official recommendations by the Inland Transport Committee of the United Nations for improving road safety worldwide were announced last ...
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News briefs
Rodenstock launches social media campaign to support retailers
Rodenstock has launched a social media campaign to support its retailer clients. The German company provides opticians with additional marketing tools and offers webinars. As part of the initiative, opticians are offered marketing packages that address their individual business situation. Depending on whether the store is open or closed, the ...
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News briefs
Afflelou sponsors another e-sports event
Alain Afflelou has entered its second e-sports partnership in two years. The French optical and hearing-aids retailing group, which is also known as the sponsor of two big French football clubs, is sponsoring the European Masters Spring 2020, an e-sports tournament which is being held by Riot Games from April ...
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News briefs
AirArt signs deal with Louis Vanel
AirArt, a novel French brand of men’s technical eyewear, has signed a deal with Louis Vanel, the 29-year-old French pilot who became world aerobatics champion last year. Vanel wears rhodium frames with nano-ceramic nosepads and DiamondBlack coating, which consists of graphite and diamond particles and was developed for aeronautics. He ...
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News briefs
Synoptik changes its marketing
Synoptik, the Danish optical retail chain, has decided to change its marketing strategy. Instead of making use of humor, as before, it is launching a campaign that says “Synoptik takes your vision seriously.” Working with a new advertising agency, Bandhouse, it has chosen to focus on the customer’s need for ...
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Article
An interesting loyalty scheme
In January 2019, Denmark’s Design Eyewear Group launched an interesting loyalty program among its direct retail clients to better capitalize on the synergies among the various brands in its portfolio. Thanks to the rewards offered through the program, 35 percent of the clients located in countries where the group doesn’t ...
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Short stops
Marketing short stops
+++ An Italian top fashion model, Vittoria Ceretti, will feature in Bolon Eyewear’s spring/summer 2020 campaign +++
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News briefs
Rossignol and Julbo pursue partnership with Martin Fourcade
Rossignol and Julbo will continue to partner with Martin Fourcade, despite his surprise retirement announcement in mid-March. According to reports in sport-guide.com, the French biathlete and five-time Olympic champion has signed a three-year extension of his contract with Rossignol. Julbo also told sport-guide.com that it will further extend its long-standing ...
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Maui Jim has a new brand ambassador, Jam Lammers, the...
Maui Jim has a new brand ambassador, Jam Lammers, the 63-year-old automotive champion who runs his own team, Racing for Holland
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News briefs
For World Sight Day a few weeks ago, Michelin and...
For World Sight Day a few weeks ago, Michelin and Essilor signed a two-year memorandum of understanding to promote safety on the road. The plan is to raise awareness of the importance of good vision and proper tires for driving. By the two companies' estimate, 20 percent of the world's ...
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News briefs
Spektrum Sports, the Swedish brand of sports goggles and accessories,…
Spektrum Sports, the Swedish brand of sports goggles and accessories, has signed an endorsement deal with the Swedish snowboarder Sven Thorgren, who turned professional in 2013, won Air & Style in China in that same year, competed in the 2014 Winter Olympics and has been a medalist at the Dew ...
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News briefs
Essilor Sun Solution, the Essilor Group's division dedicated to sun...
Essilor Sun Solution, the Essilor Group's division dedicated to sun lenses, has presented a new “No Ordinary” story called “6,000 km for Microfinance.” The stars are Anne and Marie-Eve, two French students who spent six months of their gap year on a cycling trek through South America, from Colombia to ...
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Komono says that Lady Gaga is wearing its Jessie Black...
Komono says that Lady Gaga is wearing its Jessie Black Tortoise sunglass in a commercial spot for her cosmetics line, made by Haus Laboratories
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News briefs
Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Alcon has recently announced its cooperation with Marcel Nguyen, a...
Alcon has recently announced its cooperation with Marcel Nguyen, a top German gymnast, for its Dailies Total 1 One-Day contact lenses. Nguyen will be wearing Alcon's one-day contact lenses while competing in the German Gymnastics Championships on Aug. 3-4 in Berlin and in the World Gymnastics Championships in Stuttgart on Oct. ...
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On May 9 in Kappelrodeck, near Offenburg, Flair received a special...
On May 9 in Kappelrodeck, near Offenburg, Flair received a special award for marketing & communications from the German manufacturer's association, which has about 600 members
