All Marketing articles – Page 5
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News briefs
Kenmark is turning 50
Kenmark is celebrating its 50th anniversary with an event, year-long promotions and a review of its history on social media. The eyewear producer and distributor will be giving away two tickets to the 2023 Kentucky Derby – held in the company’s hometown of Louisville – along with $2,000 for flights ...
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News briefs
Maui Jim becomes eyewear supplier to DP World Tour
Maui Jim has signed a multi-year deal to become the official supplier of eyewear to the DP World Tour and its staff at events worldwide, with a presence at tournaments and on the tour’s social media. The Hawaiian brand has also become an official supplier to two Rolex Series events: ...
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ArticleOut Of to accelerate optical distribution
Out Of has signed a sponsorship deal with Paolo Bettini, the former professional cyclist, who was Olympic champion at the 2004 games in Athens and back-to-back world champion in 2006 and 2007. Bettini will be wearing the brand’s eyewear throughout the 2022 season. The Italian start-up was founded by two ...
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News briefs
CooperVision launches new campaign for its myopia-control contacts
CooperVision has launched an online marketing campaign – what it calls a digital ecosystem – to recount the evolution of myopia in a group of children, aged eight to 12 years, who wear the company’s MiSight one-day contact lenses. Included are twin gymnasts, a hockey player and an ice skater ...
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ArticleChristopher Cloos swaps shares for ads with U.S. media group
Christopher Cloos, a Danish-based brand of sunglasses and prescription eyewear, has signed an unusual share deal with a360 Media, a U.S. publisher of magazines and websites focusing on celebrities’ news and health and fitness. The eyewear company has agreed to sell 9 percent of its shares to the media house ...
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News briefs
New brand identity for Visottica Group
Visottica Group, the Italian-based supplier of micromechaninc components for the eyewear industry, has announced a new brand identity accompanied by a redesigned logo. The company said that the move was aimed at unifying all the companies of the group, Visottica Comotec, and the businesses of Ookii, Matrix and Eurodecori, all ...
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News briefs
VSP rebrands
VSP Global has announced its rebranding to VSP Vision, introducing a new logo and brand identity and released a video on it. Founded 67 years ago, with headquarters in California, Ohio and New York, VSP providing eyecare services, eyewear solutions and practice solutions to about 85 million members and a ...
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News briefsOcuco to rebrand, release new software
Ocuco is shifting to a “more contemporary, refined version of its original brand” – to reflect, it says, its expansion from single-solution applications into omnichannel native systems. The optical software producer has been developing and acquiring management systems for laboratories, independent opticians and optical chains for 29 years. Of late ...
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News briefs
Satisloh is a century old
Satisloh has reached its centennial. Founded by Wilhelm Loh in Wetzlar, Germany, the company began in 1922 as a producer of canning machines and cast-iron lapping tools for nearby optical factories. It now has 12 locations in nine countries, with 200 technicians and 900 employees. The Satisloh Group comprises Satisloh ...
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News briefs
New book on independent eyewear brands
The publisher of TEF Magazine, the trade publication focusing on independent eyewear brands, is publishing Amazing Eyewear. The oversized coffee table book, as it is being described, includes stories from almost 60 designer eyewear brands, as well as insights by retailers addressing that segment of the market and a knowledge ...
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News briefs
Silmo to open its design competition
Silmo will soon be releasing its application package for the 2022 edition of its Optical and Eyewear Design Competition, so as “to stimulate creation and innovation, and to reveal the future talents set to design tomorrow’s eyewear.” The competition is open to students who are at least 18 years of ...
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News briefs
Carrera secures licensing deal with Ducati
Carrera has signed a four-year partnership with Ducati Corse, the motorcycle make’s racing team. As of this year, the Safilo-owned brand’s logo will be appearing on the team’s bikes. The deal includes in addition a licensing deal for a line of dual-brand sunglasses and optical frames for motorcycling. Especially in ...
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News briefs
Web Eyewear to Sponsor Alfa Romeo's F1 team
Web Eyewear has signed a multi-year sponsorship deal with the Alfa Romeo’s Formula One team, Orlen, which is under the management of the motorsports engineering firm Sauber Motorsport. The brand’s new image will be displayed on the team’s cars, helmets and racing suits. There will also be a capsule collection ...
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ArticleBlue light glasses vs. blue light filters?
Eyesafe, the American-based supplier of blue light protection solutions, has published a communication article on its website comparing the benefits of blue light glasses with those of its own blue light filters. Contrary to eyeglass lenses that block blue light near the eye, Eyesafe’s products aim at blocking it directly ...
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News briefsMondottica rebrands
Mondottica International has rebranded, adopting a new logo, avatar, house style and font and redesigning its digital platforms as well. According to its CEO, Tony Pessok, the initiative is a “bold visual signifier of our position as one of the world’s most respected eyewear companies. We are a truly global ...
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News briefs
Christopher Cloos launches collection with ex-Victoria Secret model
According to Vision Monday, Christopher Cloos has a selected a former Victoria’s Secret model, Elsa Hosk, to be its first female global ambassador and to front its first eyewear line for women. The Cloos x Elsa collection has an old-Hollywood aesthetic, and its frames are biodegradable. The brand’s other ambassador, ...
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News briefs
CooperVision and WCO publish guide to myopia management
CooperVision and the World Council of Optometry (WCO) have issued a guide to the management of childhood myopia. Addressed to practitioners, the document takes the form of a FAQ (frequently asked questions) and covers such matters as the identification of children with myopia, myopia measurement, reasons to change tack in ...
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News briefs
Revo inks two official sponsorships
Revo has become the official eyewear sponsor of both the Italian mountaineering association Società Guide Alpine Courmayeur and this year’s edition of the World Pro Ski Tour. The American brand produces eyewear for both the sport and optical segments. The U.S. market, where sales are about evenly split between the ...
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News briefs
Optic 2000 partners with Paris 2024
The French retail chain Optic 2000 has announced the signature of an “official fan” partnership with the Paris 2024 Olympic and Paralympic Games. The company said that the partnership, which is set to last from March 2022 to 2024, will be accompanied by a series of programs around sports and ...
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News briefs
Afflelou wins CSR prize from Spanish chamber of commerce
In recognition of its efforts in sustainability and corporate social responsibility, Afflelou Group has received the COCEF prize from the Spanish Chamber of Commerce in France (itself called the COCEF, for short). Over the past year, the French optical firm has produced more than 100,000 sustainable frames through its MAGIC ...
