All Marketing articles – Page 2
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News briefs
Newsweek ranks US optical retailers’ customer service
Zenni Optical and Warby Parker respectively top the e-commerce and brick-and-mortar eyewear retail category rankings.
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ArticleBlenders makes it to ‘Prime Time’
How an insult to a sport rival’s mother resulted in shades selling like hotcakes.
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News briefsA second Myopia Action Month
Myopia Profile is holding its second annual Myopia Action Month in September. The Australian web platform for eyecare professionals is offering “four weeks of free online seminars, expert-led lectures, and educational resources.” Two online seminars will be available on demand as of Sept. 9. The Foundations Seminar will look at ...
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News briefs
US Vision Council launches philantropy foundation
The Vision Council, the US eyewear industry association, has announced the launch of The Vision Council Foundation and the appointment of Abigail Cosby as the new organization’s partnership and business development manager. The foundation will expand the knowledge, access and opportunities needed for professionals and consumers alike to make informed ...
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News briefs
Mister Spex launches rebranding campaign
Mister Spex has announced the launch of a new advertising campaign called “The Optician of Your Life,” which the company says is aimed at repositioning its brand and business model towards optician expertise. Beyond the strengthening ot its positioning with its existing customers, the embattled German-based optical retailer said that ...
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ArticleZeiss survey shows parents’ high level of concern about their children eye health
ZEISS Vision Care shows that 95 percent of parents with kids between 4 and 9 are concerned by the impact of their screen usage on their eye health. Yet, a significant percentage of them don’t get an eye exam on a yearly basis.
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News briefs
OBE designer workshop draws record participation
OBE, the German-based manufacturer of hinges, welcomed 25 industry participants from 15 companies to its annual eyewear designer workshop at its headquarters on July 11. The company said it was a record participation for the 27th edition of the event, which was complemented this year by a guest presentation by ...
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News briefs
CECOP updates corporate image
CECOP, the Spanish-based buying group with over 8,000 members across 8 countries, is updating its corporate image with a new logo and a new video on its website homepage. “The evolution of the logo moves away from the representation of a target, focusing on variety, community, and growth. The emphasis ...
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News briefs
EssilorLuxottica adds Diesel eyewear license to portfolio
EssilorLuxottica has announced the signature of a new eyewear license agreement with Diesel. The Italo-French group will design, in partnership with Diesel Creative Director Glenn Martens, manufacture and distribute globally Diesel-branded eyewear. The partnership is concluded for the period until Dec. 31, 2029, with an automatic renewal option for another ...
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News briefs
A week of intense eyewear gifts’ diplomacy
Italian eyewear brand Blackfin has announced that it had been selected as one of the representatives of Made in Italy products showcasing the country’s know-how in the context of the G7 summit that took place in Borgo Egnazia, Puglia, Italy, a few days ago. Members of the G7 received a ...
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News briefs
Visottica to hold webinars for designers and product developers
The Italian eyewear component manufacturer Visottica announced that it is holding a series of webinars this month for designers and product developers in the eyewear industry on four technologies. Specifically, company experts will discuss metal injection molding, lost-wax wasting, stamping and zamak-die-casting technologies and illustrate the variety of patterns and ...
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News briefs
Marcolin brings its “Talk” event to Asia
Marcolin organized on May 31 the first edition outside of Italy of its “Talk” event at its showroom in Shanghai, China, in collaboration with the Italian Chamber of Commerce in China. Themes discussed included the value of Made in Italy in the global markets, sustainability, local culture and women empowerment, ...
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News briefs
Hoya Vision Care partners with EAOO on optometry education
HOYA Vision Care has announced the launch of a new partnership with the European Academy of Optometry and Optics (EAOO). The objective of the agreement is to provide educational contents in the field of optometry and myopia management to EAOO members but also to non-members in some cases. The collaboration ...
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News briefsA report on contact-lens promotion from the shop
The Contact Lens Institute (CLI) has released a report on contact-lens persuasion that focuses on the influence of optical practices – that is, of optometrists, ophthalmologists, opticians, technicians, optical consultants and front-line staff. Titled Beyond Vision: Behaviors to Attract New & Returning Contact Lens Wearers, the report is available online. ...
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ArticleStudy suggests readers could ease poverty
The American journal Plos One has published a study concluding that the “provision of reading glasses increases income in near vision-intensive occupations, and may facilitate return to work for those currently unemployed.” The study was conducted in Bangladesh among presbyopic men and women aged 35 to 65, about half of ...
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News briefsRay-Ban partners with Lenny Kravitz for Reverse
EssilorLuxottica is partnering with Lenny Kravitz for a capsule collection of sunglasses under the Ray-Ban Reverse brand name. Launched last year by the Italo-French group, Reverse sunglasses have an inverted look, substituting a convex lens shape for the standard concave design. Frames in the capsule collection developed for the rock ...
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News briefsMarcolin inaugurates NY showroom
Marcolin officially opened its new showroom in New York on March 14. Located in Manhattan, the showroom was desiged by Milan-based design studio Navone Associati and includes offices and a large space presenting Marcolin’s collections. As was the case when the company opened its showroom in Paris in November 2023, ...
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News briefs
EssilorLuxottica and Dolce&Gabbana eyewear partnership extended to 2039
EssilorLuxottica and Dolce&Gabbana (D&G) have announced the early renewal of their licensing agreement for the design, production and global distribution of D&G-branded prescription frames and sunglasses. Effective since Jan. 1, 2020, the current agreement was set to expire at the end of 2029, but both parties have agreed to replace ...
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News briefs
Mondottica Group to develop Reebok eyewear license
Mondottica Group and Authentic Brands Group (Authentic) have announced the signature of a license agreement for the design, production and global distribution of optical frames and sunglasses for Reebok, one of the 50+ brands in Authentic’s portfolio. The first Reebok eyewear collection under this parthership, which was previewed at the ...
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News briefs
Maui Jim partners with Red Bull events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. These Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skateboard, New Orleans, U.S.), Magnitude (surf, Hawaii, U.S.), Cope ‘n’ waken ...
