All Marketing articles
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News briefs
Mondottica 2025 charity program to focus on vision care for the homeless
Mondottica Group has announced that it has chosen Vision Care for Homeless People (VCHP) as its official charity partner for this year. The eyewear group said that it would raise funds across its business and fashion brand partners throughout to support VHCP initiatives. Founded in 2003 by four optometrists, VHCP ...
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News briefs
Modo children eye care support program has helped 2 million children
Modo Eyewear has announced that its “Buy a Frame – Help a Child See” program has reached 2 million children since launch in 2013. The initiative offers children vision screenings, optometrist exams, prescription glasses and corrective treatments at no cost. “Buy a Frame - Help a Child See” is run ...
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News briefs
British opticians association partners with Johnson & Johnson on professional training
The Association of British Dispensing Opticians (ABDO) has announced that contact lens maker Johnson & Johnson Vision has become its first Gold CBD Partner. CBD being the acronym for Continuing Professional Development, the partnership is focused on professional training. It includes a series of CPD events, twelve regional sessions and ...
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News briefs
Rapper A$AP Rocky named creative director for Ray-Ban Studios
EssilorLuxottica has announced that it has named rapper and record producer A$AP Rocky as the first-ever creative director for Ray-Ban Studios. The company said that the artist would bring ”his distinctive vision and trendetting influence to guide creative projects that will shape the future of the brand.” The first collection ...
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News briefs
Maui Jim expands Red Bull partnership
Maui Jim will supply the whole Oracle Red Bull Racing team – drivers, pit crew and support staff – with its eyewear from the 2025 Formula One season, the companies have announced. The new multi-year agreement expands the collaboration between Kering Eyewear’s sunglass brand and the energy drink company, which ...
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News briefs
Mister Spex adds “New Vision” and “New Mission” to business relaunch
After announcing both a new brand positioning and a restructuration plan in August last year, Mister Spex has now communicated its new vision and new mission. “We empower people to see and to be seen” was chosen for the earlier. As for the latter: “Our mission is to become the ...
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News briefs
Marcolin inaugurates new showroom in London
After Paris and New York in previous months, Marcolin last week inaugurated a new showroom in London with guests including customers, partners, local institutions and local media. Located next to the Old Street Roundabout, the showroom includes offices and a large exhibition space dedicated to the group’s brands. The ...
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News briefs
Essilux and WCO partner on presbyopia education
EssilorLuxottica and the World Council of Optometry (WCO) have announced the launch of a new joint educational program aimed at providing comprehensive guidelines on presbyopia to eye care practitioners and, more generally, to establish a global standard of care for the eye condition. Dubbed “Presbyopia and the Aging Eye,” ...
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News briefs
Kering Eyewear receives French official recognition for its manufacturing facility
Kering Eyewear has announced that its production facility, Manufacture Kering Eyewear, was awarded France’s “Entreprise du Patrimoine Vivant” official recognition last month. Granted by the state and created in 2005, the label recognizes French companies for their excellence in craftsmanship and distinctive industrial skills. Founded in 1983 and located in ...
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News briefs
Marcolin held 3rd Talk event in New York
After previous events in Milan and Shanghai, Marcolin held the third edition of its Marcolin Talk event last week at its new showroom in New York. Organized in partnership with Women’s Wear Daily, the event, which Marcolin describes as an innovative dialogue platform, covered various topics including innovation, Made in ...
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News briefs
Persol and Netflix partner in relation with Ayrton Senna documentary series
Persol, a brand of EssilorLuxottica, is partnering with Netflix for the launch of three models – two pairs of sunglasses and one pair of eyeglasses – dedicated to Formula 1 legend Ayrton Senna. The launch of the mini-collection coincides with the airing on Netflix from Nov. 29, 2024, of a ...
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News briefs
Ministerial gaffe puts Japanese eyewear brand in the spotlight
H-Fusion, a Japanese eyewear brand, is getting an unexpected and somewhat awkward publicity in the country after Shigeru Ishiba, the newly elected prime minister, sported one of its models at its inauguraul press conference, reportedly on the suggestion of his wife. The new eyeglasses would have probably remained largely unnoticed ...
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ArticleThe Vision Council reports on ‘Made in the USA’
What the label means and what the public thinks are separate things.
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News briefs
Newsweek ranks US optical retailers’ customer service
Zenni Optical and Warby Parker respectively top the e-commerce and brick-and-mortar eyewear retail category rankings.
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ArticleBlenders makes it to ‘Prime Time’
How an insult to a sport rival’s mother resulted in shades selling like hotcakes.
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News briefsA second Myopia Action Month
Myopia Profile is holding its second annual Myopia Action Month in September. The Australian web platform for eyecare professionals is offering “four weeks of free online seminars, expert-led lectures, and educational resources.” Two online seminars will be available on demand as of Sept. 9. The Foundations Seminar will look at ...
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News briefs
US Vision Council launches philantropy foundation
The Vision Council, the US eyewear industry association, has announced the launch of The Vision Council Foundation and the appointment of Abigail Cosby as the new organization’s partnership and business development manager. The foundation will expand the knowledge, access and opportunities needed for professionals and consumers alike to make informed ...
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News briefs
Mister Spex launches rebranding campaign
Mister Spex has announced the launch of a new advertising campaign called “The Optician of Your Life,” which the company says is aimed at repositioning its brand and business model towards optician expertise. Beyond the strengthening ot its positioning with its existing customers, the embattled German-based optical retailer said that ...
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ArticleZeiss survey shows parents’ high level of concern about their children eye health
ZEISS Vision Care shows that 95 percent of parents with kids between 4 and 9 are concerned by the impact of their screen usage on their eye health. Yet, a significant percentage of them don’t get an eye exam on a yearly basis.
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News briefs
OBE designer workshop draws record participation
OBE, the German-based manufacturer of hinges, welcomed 25 industry participants from 15 companies to its annual eyewear designer workshop at its headquarters on July 11. The company said it was a record participation for the 27th edition of the event, which was complemented this year by a guest presentation by ...
