All E-Commerce & DTC articles – Page 3
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News briefs
Carrera goes DTC in the U.S.
Safilo is taking another step towards its digital transformation with the launch of a new e-commerce platform for its house brand Carrera in the U.S. The launch of the dedicated website, us.carreraworld.com, coincides with the 65th anniversary of the brand. The Carrera direct-to-consumer site is already live and offers an ...
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News briefs
Safilo launches Blenders Eyewear in the UK & Ireland
Safilo Group has announced the launch of its Blenders Eyewear brand in the United Kingdom and Ireland, its first expansion in Europe after the go-live of the brands’ e-commerce platforms in Canada and Australia in the first quarter of 2021. Safilo said that it chose to start in Europe with ...
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News briefs
Warby Parker’s new app renews prescriptions for $15
Warby Parker, the U.S. omnichannel retailer, has renamed its Prescription Check smartphone application to Virtual Vision Test, adding the options for customers to renew their eyeglasses and contact lenses’ prescriptions for a $15 fee. Virtual Vision Test app users need to be at least 18 years old and upload their ...
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Article
Jimmy Fairly to boost international business under new ownership
The vertically integrated French eyewear brand Jimmy Fairly is changing hands after its founders, Antonin Chartier and Sacha Bostoni, and the investment fund Experienced Capital, their main financial partner since 2017, agreed to sell a majority stake of the company to the HLD investment fund. Experienced Capital will exit the ...
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Article
Hans Anders to start using new AI tool for style recommendations
Hans Anders will start using STYLE PTTRNS, a style recommendation tool for prescription eyewear created by Eindhoven-based startup PTTRNS.ai, on its Dutch e-commerce website starting July 15. The company’s program is presented as a service to assist online and in-store customers in the time-consuming and often challenging selection of their ...
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News briefs
Cione launches new web portal for members
Cione, one of the leading buying groups in Spain and Portugal, is launching a new shopping website for its 900 members. Called MyShop, the online platform is said to offer a simplified purchase process for opticians, with the integration on a single page of the key information for each frame, ...
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News briefs
Doctolib opens its platform to French opticians
Doctolib, a private company operating an online platform for booking appointments with healthcare professionals, opened its service to opticians in France last month. In an interview with the French trade magazine L’OL MAG, the company said that the Covid-19 crisis boosted the request for online appointments’ bookings with opticians, mentioning ...
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Article
Shift towards omnichannel in U.S. online eyewear purchase
The Vision Council has released the latest edition of its Internet Influence Report, a research conducted in December 2020 among 4,909 U.S. adult consumers and aimed at measuring the role of internet in their recent eyewear purchases. This edition follows previous reports published in 2017 and 2020 that provide a ...
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Article
Fielmann soft-launches lens fitting app
In the year 2020, despite the Covid-19 crisis and related retail restrictions, online sales of prescription eyewear in Germany stagnated at around one percent of total market sales according to the latest statistics from the national opticians’ association (ZVA). Commenting on this somewhat surprising data in Fielmann’s annual report, Marc ...
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News briefs
Ditto launches a PD-measurement tool
Ditto, the U.S.-based supplier of Virtual Try-On (VTO) solutions, is launching TruePD, a new tool that calculates the pupillary distance (PD), a key information for online retail of prescription eyewear. The company’s product is said to provide PD information with a margin of error of 1 millimeter in the large ...
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Article
Fittingbox tripled VTOs last year
Fittingbox, the French-based supplier of eyewear virtual try-ons (VTO) and other digital services, has seen the use of its try-on service triple in 2020 to reach 54 million annual VTOs, a spectacular growth driven by new clients’ acquisitions and by the digitization of our sector and a general shift in ...
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Article
Razer partners with online optical retailer for smartglasses
Razer, an international brand of IT and lifestyle products for gamers and e-sports fans with 100 million users worldwide, is launching its first smart glasses this month. Called Razer Anzu, the new product combines Bluetooth functionalities with 35 percent blue light filtering lenses that can be easily ...
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Article
Pro Optik goes online, plans to add 200 stores by 2025
Pro Optik, a German optical retail chain with about 150 stores, opened its first e-commerce website in January, offering direct purchase and delivery for most of its ranges as well as live consultations with opticians. Products offered online include single vision glasses, sunglasses, contact lenses and eye care products. For ...
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Article
Digital natives are the most frequent cross-border e-commerce shoppers
A recent survey by eShopWorld, a privately held Irish company headquartered in Dublin with offices around the globe that provides a technology platform for brands and retailers looking to sell online to global markets, found out that younger, digitally native consumers aged 25 to 34 are the group that most ...
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Article
Mastercard hikes fees on U.K. e-commerce purchases from EU
Mastercard is preparing to increase fees charged to EU merchants when British cardholders buy their goods online by at least 400 percent, a move it said is being made due to Brexit and could lead to higher prices for consumers should merchants decide to pass on the higher costs of ...
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News briefs
Google probed by the EU
Google is under dual investigations in the European Union for allegedly abusive practices in its advertising business. This month, according to Reuters, anti-trust regulators for the EU have sent to a number of advertisers a 13-page questionnaire regarding the “Include Google Display Network” default setting for search campaigns on Google ...
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News briefs
Wildberries enters the German market
Wildberries, Russia’s biggest online retailer, has just rolled out its online store in Germany (de.wildberries.eu). Germany brings the number of markets in which the company operates up to ten. Wildberries began its expansion in Europe in 2020, starting with an online store in Poland. Most recently, it also entered the ...
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Article
DPD resumes U.K. road services to EU after Brexit customs delays
The parcel carrier DPD has resumed its road service from the U.K. to the European Union after resolving customs clearance problems caused by post-Brexit administration rules. The U.K. left the single market on Dec. 31, 2020. The company had suspended operations in the first week of the month and planned ...
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News briefs
DB Schenker resumes shipments to the U.K.
On Jan. 21, the German logistics group DB Schenker resumed shipments to the U.K. from the European Union after having suspended them for over a week due to the red tape introduced after the U.K. left the single market on Dec. 31. The company, which is owned by the German ...
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Article
Mister Spex expects sales to grow in 2020 and 2021
Mister Spex expects sales to grow in 2020, and again in 2021, from the €139 million posted in 2019. Last year, the German company saw its adjusted Ebitda rise to €2.0 million from €0.2 million in 2018 as it enjoyed growth in all three of its product categories, namely glasses, ...