All E-Commerce & DTC articles – Page 2

  • Amazon logo
    News briefs

    Amazon Europe enables virtual try-ons

    19 August 2022

    This summer Amazon Fashion Europe has been introducing Virtual Try-On on the Continent through its e-commerce site and the Amazon Shopping App. The first items to benefit are about 1,500 sunglass models from such brands as Tommy Hilfiger, Hawkers, Lacoste, Calvin Klein and Polaroid. Prospective customers will be able to ...

  • News briefs

    Zenni to use robots for order fulfillment

    27 June 2022

    Zenni is automating the “last meter” of fulfillment at its logistics hub in Novato, California, as Vision Monday has reported. The specialist in online prescription eyewear has sold 45 million pairs of glasses in its 19 years of operation. According to its director of distribution, Simon Goh, the company is ...

  • Lenskart
    Article

    Lenskart starts a $100 m fund for DTC eyewear brands

    10 June 2022

    Lenskart, the Indian omnichannel retailer and eyewear manufacturer, has created a $100 million fund dedicated to investments in direct-to-consumer (DTC) eyewear brands as the company believes that the market is now “ripe for a tech-enabled global transformation”. Drawing a comparison with other sectors that have been deeply transformed by e-commerce ...

  • Topology ecomm
    Article

    Topology rolls out its technology outside North America

    7 June 2022

    At the last edition of the Mido show in Milan, Safilo and Topology, a Californian-based tech company, presented their jointly developed digital platform which was launched in the U.S. and Canada at the end of last year by the American subsidiary of the Italian group. Based on Topology’s technology, the ...

  • Luna - 06
    Article

    Luna launches refraction exam app

    3 June 2022

    Luna, the eyewear tech company created by 1-800 Contacts earlier this year, held an online presentation of its new MyRx Refraction Exam app at the end of last month. The exam and relevant smartphone application were developed by the teams of Israeli-based 6over6, one of the businesses integrated in Luna, ...

  • carlos-muza-hpjSkU2UYSU-unsplash
    Article

    APAC has become the world’s largest online eyewear market, research finds

    31 May 2022

    Market research provider Euromonitor International has released a report titled “Where Consumers Shop for Eyewear.” Published in April, the report was presented at this year’s 100% Optical show, on April 23-25. According to the company, contact lenses and their related products are the most established online market segment in ...

  • FittingboxDSC2302
    Article

    Low eyewear-VTO awareness leaves untapped potential, survey says

    31 May 2022

    A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited eyewear e-commerce websites, according to a recent online survey by FittingBox. The French-based provider of VTO and other eyewear-related digital services asked 549 glasses’ wearers, split between France (roughly ...

  • News briefs

    Biometric privacy class action against LVMH in the U.S.

    19 April 2022

    Bloomberg reports that LVMH’s U.S. subsidiary is being accused of illegally collecting biometric data from online shoppers through its eyewear virtual try-on tool. A proposed class action was filed in New York earlier this month with the plaintiffs arguing that the biometric data was being collected and stored on an ...

  • News briefs

    Optical Affairs to sell art online to benefit Ukraine

    4 April 2022

    The designers Christian Roth and Eric Domège of Optical Affairs have launched an e-commerce platform for both their eyewear and a changing assortment of photography and art from their private collection. The first installment contains, for example, work by Kenny Scharf, Ben Vautier, Christopher Makos and Jean-Michel Folon. A quarter ...

  • Luna
    Article

    1-800 Contacts puts new vision tech company into orbit

    1 February 2022

    1-800 Contacts, the U.S. direct-to-consumer contact lens company, has announced the creation of a new company focused on providing technologies and services to third parties in the vision sector. The new entity, called Luna Solutions, operates as a separate company held under a common holding company with 1-800 Contacts. The ...

  • News briefs

    Opticalia enters e-tail

    28 January 2022

    Opticalia has launched an e-commerce platform. According to a report by Look Vision, the Spanish group seeks through the website to “democratize fashion in the optical market,” in part by providing exclusive online access to such brands as Mango, Pepe Jeans, Pedro del Hierro and Pull&Bear. With the last of ...

  • News briefs

    Designer Tom Davies starts selling online

    23 December 2021

    The British eyewear designer Tom Davies has begun selling his eyewear through a web shop called iwearbritain.com. Davies’ designs sell under multiple brands, such as Catch London, for small runs produced in collaboration with artists and influencers, and MD1888, for “heritage” frames. Davies is notable also for his Hollywood work, ...

  • News briefs

    Fittingbox launches “diminished reality” technology

    23 December 2021

    Fittingbox, the eyewear virtual try-on specialist, has announced that it would present the second generation of its technology at the next Consumer Electronics Show (CES) in Las Vegas in January next year. Astutely presented as “diminished reality”, the technology consists in removing the pair of glasses worn by the user ...

  • Mykita Mexico
    Article

    Fast-growing Mykita opens first shop in South America

    21 November 2021

    MYKITA, the upscale independent eyewear brand, announced last month the opening of a new store in Mexico, its first retail location in South America. The opening of the store comes about ten years after MYKITA entered the country. Moritz Krueger, founder, said that Mexico City had come to play an ...

  • warby-parker-logo
    Article

    Warby Parker sees Q3 sales rise 32%, but remains in the red

    15 November 2021

    Warby Parker, the omnichannel U.S. retailer, booked revenues of $137.4 million in the third quarter, up by 32.0 percent on the year earlier and 45 percent higher than the same period of 2019, but its bottom line remained in the red due to charges associated with its recent public listing ...

  • image005
    Innovator Portrait

    STS develops innovative mobile apps

    14 November 2021 Sponsored by

    When the pandemic swept through Europe, Brussels-based eyewear sales manager Alexandra Macsimov decided to find online solutions. Brick-and-mortar showrooms were shuttered, which impacted customers in two main ways. Firstly, they were prevented from nipping into their local stores to try on different frames before buying…

  • News briefs

    Eyemart Express launches click-and-collect service

    22 October 2021

    Eyemart Express, a U.S. optical retail group with over 230 stores across the country, has launched a click-and-collect program with same-day delivery for its customers, Vmail reports. The new system, which has been developed in-house by the company’s IT teams, has been implemented in all the group’s stores, with just ...

  • Ditto
    Article

    1-800 Contacts acquires virtual try-on specialist

    27 September 2021

    1-800 Contacts, the U.S. contact lens specialist, has acquired Ditto, a firm also headquartered in the U.S. that provides virtual try-on systems for eyewear brands and eyewear retailers on- and offline, Vision Monday reports. The terms of the deal, which closed on Aug. 27, 2021, remain under seal, but a ...

  • FittingboxDSC2302
    Article

    New investor and strategic focus on Asia for FittingBox

    22 September 2021

    FittingBox, the French-based provider of virtual try on (VTO) systems and other digital solutions, just announced that JINS, the fast-growing Japanese retail chain, had become a shareholder of the company. The investment by JINS allowed earlier financial investors, mainly French venture capital funds Kreaxi and LBO France that have been ...

  • News briefs

    New designer eyewear e-commerce platform in Asia

    21 September 2021

    Overcome Creative, the Hong-Kong based publisher of the trade publication V Magazine, has launched last month VMAGASTORE, an e-commerce website to connect independent designer eyewear brands and style-savvy Asian customers. Operating a market place business model, the new platform is currently available in Hong Kong, Mainland China and Taiwan but ...