The latest insights and analysis on Direct to Consumer initiatives, E-Commerce and Marketplaces.
Zeiss tests e-commerce model with partner ECPs in India
ZEISS India has announced the launch of a new e-commerce initiative in partnership with local partner eye care professionals (ECPs). The company said that the new service, dubbed Lead Generation Service, was aimed at enhancing the optical retail of its local partners by providing them with an additional sales channel ...
Study looks at eyewear VTO usage and perception in France and the US
Fitting Box, the industry leader in virtual try-on (VTO) services, has announced that it powered 215 million VTOs last year, up from 143 million in 2023 and 120 million in 2022. Also, the annual number of 3D frames produced by the company – the digital rendering of actual frames – ...
Kits CEO: 'We are building an eyewear business for the customer of tomorrow'
On its Investor Day last September, Kits Eyecare concluded its presentation with a bold and somewhat cryptic claim: “Setting our sights on 500 in 5.” This made for an obvious first question when we had to opportunity to sit down with Roger Hardy, co-founder and CEO of the Canadian-based pure ...
